Privacy policy

Last updated: July 9, 2026

This Privacy Policy explains how Di Antonio Limited, trading as Di Antonio ("Di Antonio", "we", "us", or "our"), collects, uses, stores and shares your personal information when you visit or use our website, make a purchase from us, create an account, contact us, leave a review, sign up for marketing, or otherwise interact with us.

Our website is diantonio.co.nz. For the purposes of this Privacy Policy, "you" and "your" means any customer, visitor, account holder, subscriber, reviewer, or other person whose personal information we collect.

By using our website or services, you acknowledge that we collect, use and disclose personal information as described in this Privacy Policy.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, technology, service providers, or legal obligations. When we make changes, we will update the "Last updated" date above and publish the revised Privacy Policy on our website.

What personal information we collect

The personal information we collect depends on how you interact with us. We only collect personal information where it is connected with our business and reasonably necessary for the purposes described in this Privacy Policy.

Information you provide directly

Information you provide directly to us may include:

  • your name;
  • email address;
  • phone number;
  • billing address;
  • shipping address;
  • account login details;
  • order details and purchase history;
  • payment confirmation and transaction information;
  • customer support messages and enquiries;
  • marketing preferences;
  • review content, ratings, photos, or other content you choose to submit; and
  • any other information you choose to provide to us.

Some information is required for us to process orders, deliver products, provide support, or operate your account. If you choose not to provide required information, we may not be able to provide some products or services to you.

Information collected automatically

When you visit our website, we and our service providers may automatically collect information about your use of the website through cookies, pixels, tags and similar technologies. This may include:

  • IP address;
  • device type;
  • browser type;
  • operating system;
  • pages viewed;
  • products viewed;
  • cart activity;
  • checkout activity;
  • purchase events;
  • referring website or advertisement;
  • approximate location based on technical information;
  • email opens, clicks and related engagement data; and
  • other information about how you interact with our website, emails and advertisements.

Information from third parties

We may receive personal information from third parties who help us operate our business and provide our services. These may include:

  • Shopify, which powers our ecommerce store;
  • payment processors and fraud prevention providers;
  • shipping and fulfilment providers;
  • email and marketing platforms such as Klaviyo;
  • advertising platforms such as Meta/Facebook;
  • tag management and analytics tools such as Google Tag Manager and analytics providers;
  • review platforms such as Judge.me;
  • customer support and communication tools; and
  • other service providers who support our website, marketing, operations, or customer service.

How we use your personal information

We may use your personal information to:

  • operate our website and online store;
  • process payments;
  • confirm, fulfil and deliver orders;
  • provide order updates, shipping updates and customer support;
  • create, manage and secure customer accounts;
  • process returns, refunds, exchanges, warranty claims, or other after-sales support;
  • respond to enquiries and requests;
  • send transactional messages relating to your orders or account;
  • send marketing communications where permitted;
  • manage email flows, abandoned cart reminders and product recommendations;
  • request, collect, moderate and display product reviews;
  • understand how customers use our website;
  • improve our website, products, services and customer experience;
  • measure the performance of our marketing and advertising;
  • show relevant advertising on other websites and platforms;
  • detect, prevent and respond to fraud, security issues or misuse of our website;
  • comply with our legal, tax, accounting and record-keeping obligations;
  • enforce our terms, policies and rights; and
  • protect our business, customers, website and service providers.

Cookies and tracking technologies

We use cookies, pixels, tags and similar technologies to operate our website, remember your preferences, understand how visitors use our website, improve our store, and support our marketing.

Some cookies are necessary for the website to work properly, such as cookies used for cart, checkout, account login, security and fraud prevention. Other cookies and similar technologies help us understand shopping behaviour, measure website performance, personalise marketing, and show relevant ads.

We may use tools and services such as Shopify, Google Tag Manager, Meta/Facebook Pixel, Klaviyo, Judge.me, and analytics providers. These services may collect information such as your IP address, device and browser information, pages viewed, products viewed, cart activity, purchase events, email interactions, and other information about how you interact with our website, emails and advertisements.

We use cookies and similar technologies to:

  • operate and secure our website;
  • remember your preferences and shopping cart;
  • process checkout and account features;
  • understand website performance and customer behaviour;
  • send marketing communications where permitted;
  • request and display product reviews;
  • measure the effectiveness of our advertising; and
  • show relevant advertising on other websites and platforms.

You can control cookies through your browser settings. You may also be presented with cookie preference options on our website, where available. If you disable or reject some cookies, parts of the website may not work properly, including cart and checkout features.

Blocking cookies may not completely prevent all information sharing with third-party services, particularly where information is required to provide the website, process an order, prevent fraud, or comply with legal obligations.

Marketing communications

If you sign up to receive marketing from us, make a purchase from us, or otherwise provide consent where required, we may send you marketing emails or messages about our products, offers, updates and promotions.

We may use services such as Klaviyo to manage our marketing communications, customer segments, email flows, abandoned cart reminders, product recommendations and related reporting.

You can unsubscribe from marketing communications at any time by using the unsubscribe link or instructions included in our emails or messages. Even if you unsubscribe from marketing, we may still send you non-marketing messages, such as order confirmations, shipping updates, customer service replies, warranty information, or other messages relating to a purchase or account.

Product reviews and user content

If you submit a product review, rating, photo, comment or other content, we may use that content to display reviews on our website, promote our products, respond to feedback, improve our services, and help other customers make purchasing decisions.

We may use review platforms such as Judge.me to request, collect, moderate and display product reviews. Information connected with a review may include your name, email address, order information, review text, rating, photos, and other information you choose to provide.

Please do not include personal information in a public review that you do not want others to see.

How we share personal information

We do not sell your personal information.

We may share limited personal information with trusted service providers and partners where this is needed to operate our website, process orders, deliver products, request reviews, provide customer support, send marketing communications where permitted, measure website performance, advertise our products, comply with legal obligations, or otherwise run our business.

We may share personal information with:

  • Shopify and other ecommerce service providers;
  • payment processors and fraud prevention providers;
  • shipping, courier, warehouse and fulfilment providers;
  • email, SMS and marketing providers such as Klaviyo;
  • advertising platforms such as Meta/Facebook;
  • analytics, reporting and tag management providers;
  • review platforms such as Judge.me;
  • customer support and communication providers;
  • IT, hosting, security and cloud storage providers;
  • professional advisers, including accountants, lawyers and insurers;
  • government agencies, regulators, law enforcement or other parties where required or permitted by law;
  • another business or organisation if we sell, restructure, merge or transfer all or part of our business; and
  • other parties where you have authorised us to do so.

These providers may only use the information for the services they provide to us or as otherwise described in their own privacy notices.

Payment information

Payments are processed by third-party payment providers. We do not directly store full credit card numbers or complete payment card details on our own systems. Payment providers may collect and process payment information needed to complete your transaction, prevent fraud, process refunds, and comply with their own legal and security obligations.

Third-party websites and links

Our website may contain links to websites, services, social media platforms, payment options, or other online platforms operated by third parties. We are not responsible for the privacy, security, content, or practices of third-party websites or services. You should review their privacy policies and terms before providing personal information to them.

Overseas service providers

We are based in New Zealand, but some of our service providers may store, process, or access personal information outside New Zealand. This may include countries such as Australia, the United States, Canada, the United Kingdom, European countries, or other locations where our service providers operate.

These providers may include Shopify, payment providers, shipping and fulfilment providers, cloud hosting providers, email and marketing platforms, advertising platforms, analytics providers, and review platforms.

Where we disclose personal information overseas, we take reasonable steps to ensure appropriate privacy protections are in place, such as using reputable service providers, contractual protections, provider privacy and security commitments, or other safeguards where appropriate.

Security and retention

We take reasonable steps to protect personal information from loss, misuse, unauthorised access, disclosure, alteration and destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

We keep personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide our services, manage customer relationships, comply with legal, tax and accounting obligations, resolve disputes, enforce agreements, prevent fraud, and maintain business records.

When personal information is no longer required, we may securely delete, de-identify, or archive it, unless we are legally required or permitted to keep it for longer.

Your rights

You may have rights under the New Zealand Privacy Act 2020 and other applicable privacy laws, including the right to request access to the personal information we hold about you and to ask us to correct it if it is inaccurate.

You may contact us to:

  • ask what personal information we hold about you;
  • request a copy of your personal information;
  • ask us to correct inaccurate personal information;
  • unsubscribe from marketing communications;
  • ask questions about how we collect, use or share personal information; or
  • make a privacy complaint.

We may need to verify your identity before responding to a request. We will respond to privacy requests within a reasonable timeframe and in accordance with applicable law.

Children's privacy

Our website and services are not intended for children. We do not knowingly collect personal information from children. If you are a parent or guardian and believe a child has provided us with personal information, please contact us so we can take appropriate steps.

Complaints

If you have a privacy question or complaint, please contact us using the details below. We will consider your complaint and respond within a reasonable timeframe.

If you are not satisfied with our response, you may be able to contact the New Zealand Office of the Privacy Commissioner.

Contact us

If you have any questions about this Privacy Policy, our privacy practices, or your personal information, you can contact us at:

Di Antonio Limited
2 Reg Savory Place
East Tāmaki
Auckland 2013
New Zealand

Email: store@diantonio.co.nz